Closing Session Insights Cap a Great BOC

Especially now, REMAX affiliates are smart to lean into the brand and its many advantages – the name, the technology, the tools and the unmatched power of the global network.

That was a clear takeaway from the Aug. 5 Closing Session of the 2025 REMAX Broker Owner Conference (BOC) in Washington, D.C.

In a pair of value-filled panel discussions hosted by Scott MacDonald, Broker/Owner of REMAX Gateway in Chantilly, Virginia, REMAX leaders and top coaches offered advice and insights that emphasized the critical role of strong leadership and provided practical strategies to help Broker/Owners elevate their offices.

Below are some of the transformative takeaways they shared.

CEO Erik Carlson, REMAX Holdings CEO, on the REMAX reach:
“The REMAX scale is unmatched. And when I talk to other CEOs who are running big brands or very large brokerages, they dream about having the scale we have – the distribution, the coverage and all the power it brings.”

Carlson on the lasting importance of agents:
“What an agent does on a day-in and day-out basis is quite extraordinary – the relationships they build, the trust they establish. Because of the complexity of the process, and also the financial and emotional aspects involved, buyers and sellers want somebody next to them.”

Travis Saxton, EVP of Strategy, on technology:
“Technology without a strategy is a complete waste of time. Together, we need to come out, get loud and tell our story. Our strategies are designed to help Broker/Owners and agents grow, promote and operate. We’re going to help them increase their profitability, win more listings and save more time.”

Chris Lim, Chief Growth Officer, on increasing sales:
“For me, sales is all about momentum. So the more momentum we have, the louder we get – and the louder we tell our stories, the more positivity we’ll get from that.”

Abby Lee, EVP of Marketing, Communications and Events, on elevating the consumer experience:
“We talk about elevating the brand – and it really means the experience. I think REMAX does that better than anybody else. Our agents do it better, and our Broker/Owners do it better. We stand for something different.”

Valerie Garcia, speaker and author, on office culture:
“I think culture has been twisted to mean lunches and breakroom snacks and ping pong tables. Culture is really just making people feel they belong. In my opinion, people don’t leave a culture they’re emotionally connected to. Growing a culture is about collecting people who are allowed to belong and be who they are.”

Wayne Fredrick, CEO of See the Field Consulting, on avoiding apathy in the office:
“My vision for real estate brokerages is that they sit down with agents and get to a granular level on a business model they have confidence in. If you’re working with your agents and getting it down to the two or three things they’re really confident about and want to go do, I don’t think apathy kicks in.”

Jared James, industry coach and entrepreneur, on agent training:
“The market is getting more and more difficult. So that’s a training opportunity. We have consumers who think agents are simply opening doors – and there are agents in some cases (from the time of COVID) who think the same thing. So it’s important to train agents all the way through the process.”

Racheal Yeaman, VP with Buffini & Company, on ending the year on a strong note:
“If you want more out of your office, if you want more productivity, have the hard conversations. Set the expectations and let everyone know what the standard is. And raise that standard. That’s what’s going to get you to the finish line.”