REMAX Morocco Opens in Casablanca, Real Estate Market Heats Up

“I think this is the beginning of a beautiful friendship.” The iconic final line from the film Casablanca sets the stage for the newest REMAX® global expansion. Entrepreneurs Rachida Khalil and Balil Dabri have acquired the master franchise rights for REMAX Morocco, bringing the brand’s proven model to one of North Africa’s most dynamic real estate markets.

As co-owners of a transportation and logistics company, Khalil and Dabri were living in France when they began searching for a business opportunity that would allow them to settle permanently in Morocco.

“One day, we noticed a REMAX sign on a house for sale, which sparked our curiosity,” they shared. “After some research, we discovered that it was a franchise perfectly suited to the Moroccan market, with particularly strong potential. As we delved deeper, we realized that this opportunity matched exactly the life project we had been searching for.”

A Market on the Rise

According to Khalil and Dabri, Morocco’s real estate sector is experiencing rapid growth, fueled by construction and urban development projects. The upcoming Africa Cup of Nations in 2026 and the 2030 World Cup are accelerating both public and private investment. The country’s reputation as a leading tourist destination is also attracting foreign investors.

“This international demand is energizing the market, especially for second homes and rental investments,” they said. “With its global reach and proven expertise, REMAX is ideally positioned to support this growth and raise the standards of the market.”

With a global network of over 145,000 REMAX affiliates and a presence in more than 110 countries and territories – including neighbors like Portugal, France, Spain and Tunisia– REMAX Morocco will offer clients international visibility and connectivity.

Raising the Bar

While the market is growing, Khalil and Dabri see room for improvement in agent education and professional standards. They plan to leverage the innovative REMAX marketing services, technology platforms and world-class events to elevate the industry.

“We’re excited to bring the strengths of REMAX to Morocco – its global reach, commitment to education and high ethical standards,” they said. “These resources will help elevate professionalism, improve transparency, and deliver a more consistent, trusted experience for buyers and sellers across the market.”

A Reciprocal Relationship

Shawna Gilbert, Senior Vice President of REMAX Global and Commercial, emphasized the mutual benefits of the expansion.

“While REMAX entering Morocco will bring enhancements to their market, anytime REMAX further expands into a market or country, it also enhances brand awareness – allowing us to fulfill our promise of helping the most homebuyers and sellers around the world.”

For Khalil and Dabri, REMAX Morocco is more than a business, “it’s an exciting adventure” – one they aim to build on with a strong network of trust and professionalism.

Written by Keri Henke