REMAX continues to enhance its leadership team with incredible industry innovators – and the latest addition is no exception.
Daniel Dennis has joined REMAX as Senior Vice President of Sales and Service, a role focused on helping brokerages and affiliates elevate their business to new heights. Dennis boasts nearly 20 years of industry experience and a strong track record of driving growth for real estate entrepreneurs through myriad leadership opportunities.
“I’m thrilled to be part of a forward-thinking company that is shaping the future of real estate. REMAX is the industry standard for professionalism – and I’m ready to immerse myself in the network, connect with the brand’s trusted, productive affiliates, and make a real difference for growth-minded brokerages,” Dennis says.

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Daniel Dennis, REMAX SVP of Sales and Service
No stranger to helping others succeed, Dennis is the former President of Illustrated Properties Real Estate in Palm Beach County, Florida. During his time there, he grew the operation to more than 600 associates across 21 offices. Prior to that, Dennis was the CEO of Roberts Brothers, Inc., a Berkshire Hathaway HomeServices of America affiliate in Mobile, Alabama. Leading the charge for more than a decade, he helped the entity achieve record growth as a top brokerage in the competitive Southern Alabama market.
“I’ve had the privilege of working alongside real estate agents for the past 17 years, focusing on creating environments where they can truly thrive,” he says. “Success in this industry isn’t just about tangible aspects like technology or transaction support – it’s also about the intangible, emotional connection that drives decisions. I’m excited to continue fostering these environments and empowering agents to deliver their best to their clients and communities.”
Dennis will work closely under REMAX Chief Growth Officer Chris Lim, who joined the team in February. Together, the duo is set to revolutionize the REMAX experience for affiliates by helping them leverage every aspect of the brand, such as the ever-expanding suite of REMAX technology tools, which includes the comprehensive MAXTech® powered by BoldTrail platform.
“Daniel is an accomplished industry leader with a strategic, results-driven mindset and a passion for supporting brokers and agents,” Lim says. “His depth of experience and passion for the industry will strengthen our operations and reinforce our dedication to brokers and agents across the network.”
There is so much fresh energy among the REMAX leadership team, and I’m grateful to be part of it.
DANIEL DENNIS, REMAX SVP OF SERVICE AND SALES
Erik Carlson, CEO of RE/MAX Holdings, Inc. – parent company of REMAX, Motto Mortgage and wemlo – continues to bring on leaders ready to help brokerages take the industry by storm, on the local and national level.
“This is an exciting time for REMAX as we continue to evolve and invest in top-tier talent,” Carlson says. “Daniel’s leadership and operational expertise align perfectly with our goals. We’re thrilled to welcome him to the team.”
Says Dennis: “There is so much fresh energy among the REMAX leadership team, and I’m grateful to be part of it. REMAX is a renowned brand powered by talent, experience and grit. We’re ready to build on its strong foundation and grow.”
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