2025 is a year of innovation for REMAX. And among myriad enhancements to its ever-expanding value proposition, REMAX has a new, interactive way for affiliates to take advantage of everything the brand has to offer.
MAXEngageSM, a gamified, easy-to-use app, empowers real estate agents to build their businesses bigger in a fun, creative and competitive way. The concept debuted onstage at the 2025 REMAX R4 convention in February.
“With the launch of MAXEngage, REMAX is the first global real estate franchisor brand fueling its agents with a loyalty and rewards program,” says Travis Saxton, Executive Vice President of Strategy for RE/MAX Holdings, Inc. “This exclusive app is yet another competitive edge for REMAX agents that supports business growth and our commitment to deliver the best experience in all things real estate.”
Within the MAXEngage app, users can partake in socially led challenges that tap into various REMAX resources and encourage them to get louder about their business. Challenges available at launch are focused on winning in the digital realm by embracing the refreshed REMAX logo and generating social media content. Over time, new challenges will include tasks like completing education courses, creating great listing presentations, sharing referrals and more.
When users complete these challenges, they earn points and badges that ultimately correlate to redeemable, real-life rewards (a feature available to U.S. and Canadian users now and coming to the global audience soon, too.) In addition to being able to track their own personal performance and progress within the app, REMAX agents can check out how they stack up against others through the global leaderboard.
MAXEngage is available to all members of the REMAX network – a community of more than 145,000 entrepreneurs worldwide. The app is currently configured for English and Spanish, and will soon be accessible in French, Chinese, Portuguese and Arabic, too.
A digitized central gathering space, MAXEngage also allows users to chat with others through the app’s community forum, a spot for meaningful connection and idea-sharing inspiration. Plus, it’s where agents can learn tips and tricks for using tech tools, hear about upcoming education opportunities, and more.
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The REMAX network is ready to log in – and dive in
Jason Rains, leader of the Your KC Seller team with RE/MAX Elite Realtors in Lees Summit, Missouri, is a member of the REMAX Trailblazers group, an assembly of affiliates involved in the rollout of the brand’s latest innovations, like MAXEngage. He’s ready for this particular digital platform to take the network by storm – especially when it comes to social media content creation.
“Absolutely loving MAXEngage so far! This is a way for REMAX agents to get involved and brand themselves along with the most powerful name in real estate,” Rains says.
“I talk to a lot of agents who say they don’t post or engage on social media because they don’t know what to say or what to post. MAXEngage helps to take the guesswork out of what to post. Within the app, you can complete the challenges, engage in the community, and connect with other REMAX agents,” he adds.
Aimee Lee Lucas, a social media-savvy agent with RE/MAX Preferred Properties, Inc. in Knoxville, Tennessee, shares her excitement for the tech tool’s debut, too.
“REMAX is making incredible strides, and it shows in a big way. From the redesigned logo to the launch of this new app, there’s a fresh energy that’s both exciting and inspiring,” Lucas shares.
“As someone who leans into social marketing, I’m excited to see my fellow colleagues elevate their marketing, too. It creates a ripple effect that raises the bar for everyone and strengthens our brand as a whole.”
Multi-purpose productivity boosting platforms are a must in today’s everchanging society, according to Lucas.
“We’re all moving at a rapid pace – and whether we like it or not, staying ahead means adapting. Technology can sometimes feel overwhelming or exclusive if you don’t jump on early enough, but REMAX is helping bridge that gap with tools like this app, empowering agents to evolve and thrive in a digital world,” she says.
Written by RE/MAX News
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