For many real estate entrepreneurs, receiving business through referral is the mark of a job well done. And exchanging referrals among trusted professionals locally and globally is cornerstone to the culture of REMAX – the brand with a presence in more than 110 countries and territories.
To help its affiliates make these connections more efficient, REMAX has launched MAXRefer, a new end-to-end referral platform that gives REMAX affiliates access to direct and open referral opportunities with over 145,000 peers worldwide.
Assisted by AI, MAXRefer is yet another robust technology tool from REMAX that strengthens the brand’s already unmatched value proposition.
“At REMAX, we’re finding the best ways to help agents win more business and save more time. MAXRefer is another great example of that,” says Erik Carlson, CEO of RE/MAX Holdings, Inc. “The innovative platform is a tech-driven resource for REMAX professionals to identify and connect with a referral agent they can trust to get the deal done.”
Referrals are the REMAX way
One of the best assets of REMAX affiliation is tapping into an active, worldwide network of serious professionals who help each other succeed. Many of the brand’s affiliates credit in-network referrals as a main source of business.
MAXRefer streamlines the process of finding the right agent to send a referral to. And AI helps get there.
When an agent is looking to send a referral to a REMAX peer, they can input the criteria – location, real estate specialties, etc. – and find a bevy of options who fit the bill.
Seeing the transaction through from start to finish, MAXRefer includes a built-in referral fee payment system for convenience. REMAX affiliates can access MAXRefer through its dedicated tile in MAXCenter.
“REMAX affiliates may be located continents apart, but they serve clients who move across borders. That’s why being part of the brand’s incredible global referral network is such a benefit,” Carlson adds. “REMAX is leveling up several of its business-building tools in 2025, like MAXRefer, to equip agents with the right resources to grow now and in the future.”
MAXRefer is one of many recent innovations from REMAX. Another is MAXEngageSM, an exclusive, gamified app that inspires creativity and competition to help REMAX affiliates build their business. With the launch of MAXEnagage, REMAX is the first global real estate brand fueling its agents with a loyalty and rewards program.
When entrepreneurs join REMAX, they unlock the advantages of an unstoppable international network, world-class resources, industry leading brand recognition1 – and so much more.
1Source: MMR Strategy Group study of unaided awareness.
Written by RE/MAX News
Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below.
