Strong Brand, Big Opportunity: Why a Prominent Colorado Real Estate Team Opened a REMAX Brokerage

In Colorado, the Denver metro area’s real estate market is bustling – and agents need a competitive edge to stand out from the crowd. That’s a big reason why one of the city’s prominent real estate teams has moved its business to REMAX.

Formerly known as inMotion, the new, 37-agent RE/MAX inMotion brokerage is now part of the global REMAX network – known its culture of productivity, reputation for excellence, and the No. 1 name in real estate¹.

“inMotion agents are committed, accountable and optimistic, and they lead with integrity and grit,” says Jacqueline Solares, Co-Broker/Owner of RE/MAX inMotion. “When we decided to align with a national brand, it was important to choose one that reflected those same values. And that’s exactly what we found with REMAX.”

Solares leads the enterprise alongside Jorge Chavez, who used to be with a REMAX brokerage before trying out the independent business route in 2016. At REMAX, Chavez earned the brand’s Diamond Club award – one of the highest honors for sales in a single year. In 2018, Solares joined Chavez and helped scale inMotion to its current size. They also operate a Motto Mortgage franchise, which compliments their REMAX business to curate a seamless customer experience.

Jacqueline Solares and Jorge Chavez

The duo knows the value of collaboration – and encourages agents to support each other along the path to success.

“Any agent who joins our team will know that every decision we make as leaders is made with their best interest in mind,” Solares says. “We foster an environment where everyone is reliable, supportive, and aligned with our shared mission.”

Chavez adds, “Everybody here comes from a place of contribution. We are mentors – and when new agents come on board, they’re empowered to ask any question to anyone. We’ve created a culture where everyone is happy to help each other out.”

They’ve created a culture of productivity, too. A force to be reckoned with, the agents of REMAX inMotion have closed nearly $830 million in sales volume since Chavez first started the team.

The brokerage’s balloon-backed future

With a mutual growth mindset and plans to capitalize on Denver market share, Solares and Chavez were excited to align with a brand that could help them get there. And they were especially excited to choose a household brand name consumers trust.

“One of the biggest reasons we moved to REMAX is because of the branding. It will be very helpful as we expand our presence in the local luxury real estate market,” Solares shares.

That brand recognition is certainly hard to beat. REMAX leads the industry in brand awareness¹, and is continually elevating its look to help entrepreneurs connect with customers – especially as more and more people start their homebuying and selling journeys online. In the luxury sector specifically, REMAX affiliates can engage with The REMAX Collection – the brand’s dedicated luxury home marketing division.

Now aligned with REMAX, the agents of REMAX inMotion will also benefit from the brand’s plethora of resources that support professional growth, from innovative technology platforms to digital education sessions to business-building events to an active global referral network. And that just scratches the surface.

“We interviewed with other real estate companies, and we ended up choosing REMAX because of all of the technology and support it offers,” Solares says.

“REMAX is the brand for us to grow with.”

¹Source: MMR Strategy Group study of unaided awareness.

Written by LEAH CURTIS