Industry News
REMAX CMO, SVP Named 2026 Inman Marketing All-Stars
As the industry continues to revolutionize, it takes creative marketing efforts to maintain the No. 1 name in real estate*. And REMAX continues to do just that From launching bold and modern new branding to unveiling new products like the MAXEngage loyalty rewards program and the all-encompassing Marketing Studio, REMAX leaders are prioritizing the company’s marketing efforts on behalf of the network’s more than 145,000 agents around the world. Abby Lee, REMAX Chief Marketing Officer, and James Schwartz, REMAX Senior Vice President of Marketing, have been recognized as 2026 Inman Marketing All-Stars. The list is “a nod to the most effective, creative and boundary-pushing marketers that drive success and impact,” according to Inman. “The marketing team and I are honored to serve the global REMAX community of trusted, productive professionals every day, ” Lee says. “This award is truly a reflection of the incredible work done by REMAX affiliates, who strengthen the brand name and reputation in the more than 120 countries and territories with a REMAX presence. Here at REMAX World Headquarters, we’re moving with a faster pace of play, and we’re focusing now more than ever on showcasing the advantages of the REMAX network.” Adds Schwartz, “Our passion is helping REMAX affiliates get loud about their expertise and value by ensuring they have the right tools and resources needed to confidently promote and build their businesses. I’m thrilled to work on behalf of the REMAX network, and I’m humbled to be recognized by Inman as we each work to keep REMAX top of mind for buyers and sellers around the world.” The brand’s marketing efforts were on full display at the recent 2026 R4 conference with new announcements throughout the event, including that REMAX is the official Real Estate Partner of INDYCAR team, Meyer Shank Racing. * Source: MMR Strategy Group study of unaided awareness. Written by Lauren Hall Recommended For YouAwards and All-Stars REMAX Agents and Teams Shine in Local Markets, According to 2025 RealTrends Verified City Rankings .popular_posts_sec .post_with_image_and_title { max-width: 75rem; } .popular_posts_sec .post_with_image_and_title .section_heading { font-family: Montserrat;font-weight: 900;font-size: 1.125rem;line-height: 1.33;letter-spacing: 0.046875rem;color: var(–awb-color3);margin-top: 0rem;margin-bottom: 1rem; } .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 12.5rem;padding-right: 12.5rem; } .popular_posts_sec .post_with_image_and_title .post_list .post_item .category_title { font-family: Open Sans;font-weight: 600;font-size: 0.5rem;line-height: 0.75rem;letter-spacing: 0.15625rem;text-transform: uppercase;color: var(–awb-color6);margin-top: 0.625rem;margin-bottom: 0rem; } .popular_posts_sec .post_with_image_and_title .post_list .post_item .post_title { font-family: Montserrat;font-weight: 900;font-size: 0.8125rem;line-height: 1.38;letter-spacing: 0.04375rem;color: var(–awb-color3);margin-top: 0.125rem;margin-bottom: 0.813rem; } .popular_posts_sec .post_with_image_and_title .post_list { padding-left: 12.5rem;padding-right: 12.5rem; } .popular_posts_sec .post_with_image_and_title .post_list .hover_link { text-decoration: none !important; } /* tablet styling */ @media (max-width: 960px) { .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 6.25rem; padding-right: 6.25rem; } .popular_posts_sec .post_with_image_and_title .post_list { padding-left: 6.25rem; padding-right: 6.25rem; } } /* mobile styling */ @media (max-width: 600px) { .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 1.063rem; padding-right: 1.063rem; } .popular_posts_sec .post_with_image_and_title .post_list { max-width: 100vw; padding-left: 1.063rem; padding-right: 1.063rem; } } Popular Culture & Community Leading with Heart: Top REMAX Agent Makes Most of Life, Business by Serving Others Market Trends U.S. Market Update: New Listings on the Rise Heading into Summer Culture & Community Global REMAX Week 2025! A Great Time To Make a Real Difference Culture & Community This REMAX Agent Has Helped Nearly 400 Rescue Puppies Find Homes
Read More....50+ Tips on New Habits, Storytelling, AI: R4 Speakers Covered it All
One of the many noteworthy highlights of the 2026 REMAX R4 was the world-class quality of the authors, experts and industry insiders who shared their insights from the big stage in the MGM Grand Garden Arena. (As well as bow-tie economist Elliot Eisenberg, who captivated the crowd at the Closing Session.) The speaker lineup at every R4 is robust. But this year’s list was especially strong. While the best way to experience speakers like this is to hear them in person – go ahead and plan on being in Vegas next Feb. 22-24 – here’s a curated collection of some of the best tips and insights. Presented here – in alphabetical order – are highlights from the General Session and Closing Session speakers: 1000WATT (Brian Boero, Marc Davison) Brian Buffini Ricky Carruth James Clear Elliot Eisenberg Ryan Estis Michael Thorne Vanessa Van Edwards 1000WATT (Brian Boero, Marc Davison): Smart, Strategic Storytelling Brian Boero and Marc Davison are co-founders of 1000Watt, the powerhouse real estate branding and marketing agency. Don’t confuse marketing and promotion. Providing information with a call to action isn’t enough. That’s just promotion. Know your customers. “The best marketing happens when you understand how your customers are feeling, who they are, and what their story is. You’re not selling yourself. You’re relating to your audience.” (Davison) Get creative. “Walk through every property you list and you’ll recognize things in that house that will register with a buyer. Capture that in your headline and a ‘Just Listed’ becomes something much more.” (Davison) Listen with intention. “If you listen to them, your customers will tell you what your marketing should be.” (Boero) Stay connected. Once a quarter, email your entire sphere a piece like “3 Ways I Can Be Helpful to You.” Then provide them with an item of value – a list of service providers, an updated home evaluation or an offer to provide insights on a home improvement project. Brian Buffini: Have Your Ultimate Year in Real Estate Brian Buffini is a world-renowned speaker, author, podcast host, and founder and CEO of Buffini & Company. Seize your opportunities. Fewer agents in the industry means less competition, and that means more business opportunities for you. Get face-to-face with customers. “When you meet their transactional needs, you get a paycheck. When you meet their emotional needs, they become an advocate forever.” Show them your value. This spring, reach out to every withdrawn listing from your MLS in the past 12 months to offer a fresh approach to getting their home back on the market. One out of every seven listings in the U.S. and Canada was withdrawn from the market last year. When surveyed, 92% of those homeowners said they intend to put their house back on the market in the spring. Be smart about it. Match the seasonality of customer tendencies with the rhythm of the business. Plan to do it all – with systems. We’re human. We can’t do everything every day. But we can plan ahead and build systems for: Lead generation: mailers, calls, pop-bys, social media Transactions: showings > listings > negotiations > closings Referrals: generate 1-2 referrals from each closing Organization: re-evaluate, re-organize, and plan Ricky Carruth: Principles to Increase Production Ricky Carruth is a top real estate agent, coach and motivational speaker based in Orange Beach, Alabama. Value relationships over transactions. Connecting with people builds a business quicker than focusing on setting appointments and closing deals. Stay top of mind with your sphere. When they’re ready to buy or sell a home, you’ll be the first person
Read More....The No. 1 REMAX Commercial Team in the World Opens REMAX Commercial Excel, Expanding REMAX Commercial Footprint Across Canada
REMAX Canada, the No. 1 name in real estate1, today announced the sale and opening of REMAX Commercial Excel, a dedicated commercial brokerage created through the expansion of Edmonton-based franchise REMAX Excellence. Co-Broker/Owners Don Patterson and Sam Narayan, team leaders of the No. 1 REMAX commercial team in the world for the past three years, are expanding their footprint with this new commercial brokerage – marking a significant milestone for REMAX Commercial in one of Canada’s fastest-growing economic regions. “Opening REMAX Commercial Excel reflects the tremendous momentum Don and Sam’s team has built in commercial real estate across Canada,” said Don Kottick President of REMAX Canada. “With nearly five decades of trust behind the REMAX brand – and with more than 15,000 REMAX commercial practitioners across 580 offices in 120+ countries – this expansion strengthens our national commercial presence and reinforces our commitment to supporting commercial growth across Canada.” REMAX Commercial Excel will operate alongside REMAX Excellence, which currently includes 245 agents, of which 20 are commercial specialists and will transition to REMAX Commercial Excel. The new division will be co-owned by Patterson and Narayan, with Patterson continuing to serve as broker for REMAX Excellence and Narayan leading REMAX Commercial Excel. “For the past three years, we’ve been honoured to be recognized as the top REMAX commercial team worldwide,” said Patterson. “With the launch of our commercial brokerage, we’re excited to build on that momentum and further strengthen our market position. By combining a pure commercial platform with the vast referral network of REMAX residential agents, we’re creating a competitive advantage that the big commercial shops simply don’t have.” These referral opportunities also benefit local REMAX residential agents, expanding their ability to support clients with commercial needs. Patterson noted that the team is grateful for the support of REMAX Commercial Canada, which offers agents valuable tools including a national network, branding, market updates and access to key platforms. Expanding the REMAX Commercial brand in Edmonton presents major opportunities for REMAX Commercial Excel. It should enhance the team’s visibility in the market, elevate the credibility of its commercial agents, and further differentiate them from competitors. “Becoming the only REMAX commercial brokerage in Edmonton significantly strengthens our visibility and credibility in the market,” said Narayan. “With our five core commercial divisions – land, multi-family, industrial, business, and retail – and the support of our sister companies in development and property management, our agents are uniquely positioned to serve everyone from private investors to institutional clients.” Narayan added that aligning the team’s platform, resources, and brand under a dedicated commercial identity reinforces the depth of its expertise and the scale of its operations. “This move positions us to attract higher-quality brokers, deepen relationships with institutional and private clients, and expand our footprint across key commercial sectors,” he said. “Most importantly, this initiative supports our ongoing momentum and helps solidify our standing as the No. 1 REMAX commercial team worldwide. It reflects our commitment to leadership, innovation, and delivering exceptional value to our clients and partners.” Kottick added, “REMAX Commercial Excel is an outstanding example of how Canadian brokerages are helping drive the next chapter of growth for REMAX Commercial nationwide.” 1 Source: MMR Strategy Group study of unaided awareness # # # About the REMAX Canada Network As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in over 8,500 offices and a presence in more than 110 countries and territories. REMAX Canada refers to REMAX Canada, Inc. and RE/MAX Promotions, Inc., each of which are affiliates of RE/MAX,
Read More....Why One Agent-Turned-Owner is Building a Business with REMAX
Steve Simonetti has experienced a lot in his real estate career. As an agent for more than 50 years, he’s seen a thing or two – or three. Mostly recently, when the opportunity presented itself, he saw what REMAX truly provided – and decided he couldn’t leave the trusted red, white and blue. After 35 years as an agent with a REMAX brokerage, Simonetti faced a crossroads and chose to grow. Transitioning from an agent to owner, Simonetti opened REMAX NEXUS in Redondo Beach, California, with just himself and a dream. He also had a strong brand reputation behind him. With that, he’s building a business and ready to pay it forward by creating a “culture of winners.” Steve Simonetti, Broker/Owner REMAX NEXUSThe Value of the REMAX Brand and Reputation Simonetti says he knew from the start that REMAX was the place to be because of its professional standing, global reach, trusted name and competitive edge. “I started noticing that all the good agents – the great agents – were affiliated with the REMAX brand. I found that they were the best prepared. So, I joined a REMAX brokerage to get a good education and turn my career into growth and success.” Over the years, Simonetti built a small team, earned accolades and created a business that allowed him to give back: to his family with a livelihood that supported them, to his clients by helping them find homes, and to team members by helping them flourish in their own real estate careers. And through it all, he credits the brand that started it all. “I’ve always run a small team, and I’ve always felt that being affiliated with a big brand was the reason for my success,” he says. Now, he’s ready to pay it forward to the next generation of agents as he embarks on the next chapter of his career. Building a Strong Office and Team Culture Having navigated many transitions during his tenure, Simonetti is passionate about not just owning a REMAX franchise but creating a growth-oriented culture built around mentoring and support – for agents and clients alike. “I want to build a culture where they know that we have all the tools they need to grow their business to longevity. We have the experience of helping them through that process – building a team, building a brand of their own – so that someday they have something of value.” While he’s eager to mentor and foster longevity, Simonetti emphasizes maintaining high ethical standards so clients win, too. “A culture of winners is what I want to create, but the winners are the clients. We understand that by only operating in the best interests of our clients, we become winners together. We become successful when they repeat, refer and continue with us. This is a longevity program – not a one-shot deal.” Using Technology and Being Future Ready Simonetti says the global REMAX network is a major asset, offering trust, credibility, and broad opportunities for agents and clients alike. He believes the strength of the brand is now amplified by new leadership committed to modernizing the company, embracing advanced tech tools and adapting to new trends. “AI, MAXTech powered by BoldTrail technology, Marketing as a Service – all this has been the new CEO’s vision, moving in such a powerful direction toward the future brokerage,” he says. “That’s why I wanted to create my office – the office of the future – with REMAX.”
Read More....Days on Market: What October’s Housing Trends Mean for Buyers and Sellers
The most recent REMAX National Housing Report offers overarching insights into October’s real estate landscape. One metric, however, stood out for both buyers and sellers: Days on Market (DOM). This number shows how quickly homes are selling – and what that speed means for strategy. Understanding Days on Market DOM measures the average number of days a home stays on the market before going under contract. It’s more than just a number – it’s an indicator: For buyers: a higher DOM typically means there’s less competition in the market and more negotiating power. Buyers might have more time to weigh their options and make offers without rushing. For sellers: a lower DOM usually means there’s strong demand and quick sales. Longer DOM means it may be time to reexamine pricing or marketing. Across the U.S., DOM averaged 50 days in October – that’s up seven days from last October and up two days from this September. This could simply be due to a seasonal slowdown, or it could be a market adjusting to affordability issues and inventory challenges. REMAX CEO Erik Carlson says it can create opportunities. “October’s numbers show a market that’s adjusting but remains active. Sales are up compared to last year, prices are steady, and inventory is giving buyers more options. While homes are taking longer to sell, that can create opportunities for both sides to negotiate and find the right fit.” In October, these markets gave buyers more breathing room: DOM HighestIn these areas, homes are flying off the market – great news for sellers! DOM LowestDOM is a good metric to watch for buyers and sellers who are trying to determine their timing and pricing strategy. Whether you’re buying or selling, working with a trusted and professional real estate agent can help navigate these trends with confidence. Click here to find a REMAX agent in your market. Written by REMAX News Recommended For YouMarket Trends More Choices, Slower Pace: What Fall Means for Buyers Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below. .popular_posts_sec .post_with_image_and_title { max-width: 75rem; } .popular_posts_sec .post_with_image_and_title .section_heading { font-family: Montserrat;font-weight: 900;font-size: 1.125rem;line-height: 1.33;letter-spacing: 0.046875rem;color: var(–awb-color3);margin-top: 0rem;margin-bottom: 1rem; } .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 12.5rem;padding-right: 12.5rem; } .popular_posts_sec .post_with_image_and_title .post_list .post_item .category_title { font-family: Open Sans;font-weight: 600;font-size: 0.5rem;line-height: 0.75rem;letter-spacing: 0.15625rem;text-transform: uppercase;color: var(–awb-color6);margin-top: 0.625rem;margin-bottom: 0rem; } .popular_posts_sec .post_with_image_and_title .post_list .post_item .post_title { font-family: Montserrat;font-weight: 900;font-size: 0.8125rem;line-height: 1.38;letter-spacing: 0.04375rem;color: var(–awb-color3);margin-top: 0.125rem;margin-bottom: 0.813rem; } .popular_posts_sec .post_with_image_and_title .post_list { padding-left: 12.5rem;padding-right: 12.5rem; } .popular_posts_sec .post_with_image_and_title .post_list .hover_link { text-decoration: none !important; } /* tablet styling */ @media (max-width: 960px) { .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 6.25rem; padding-right: 6.25rem; } .popular_posts_sec .post_with_image_and_title .post_list { padding-left: 6.25rem; padding-right: 6.25rem; } } /* mobile styling */ @media (max-width: 600px) { .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 1.063rem; padding-right: 1.063rem; } .popular_posts_sec .post_with_image_and_title .post_list { max-width: 100vw; padding-left: 1.063rem; padding-right: 1.063rem; } } Popular Culture & Community Leading with Heart: Top REMAX Agent Makes Most of Life, Business by Serving Others Market Trends U.S. Market Update: New Listings on the Rise Heading into Summer Culture & Community Global REMAX Week 2025! A Great Time To Make a Real Difference
Read More....REMAX R4 2026: A Limitless Experience
Big names, big announcements, big networking opportunities and limitless potential. That’s what thousands of REMAX affiliates will find at the 2026 REMAX R4. Held February 22-25 in Las Vegas at the MGM Grand Hotel & Casino, the highly anticipated R4 is where the global REMAX network comes together – and comes to life. Big names, big announcements, big networking opportunities and limitless potential. That’s what thousands of REMAX affiliates will find at the 2026 REMAX R4. Held February 22-25 in Las Vegas at the MGM Grand Hotel & Casino, the highly anticipated R4 is where the global REMAX network comes together – and comes to life. REMAX R4 February 22-25, 2026 Hurry! Early-bird registration ends January 7 REGISTER NOWAt REMAX – where the world has no borders and opportunities have no ceiling – R4 is the ultimate can’t-miss event of the year. And the 2026 R4 promises to be a game-changing experience for attendees, who’ll be stepping into the full strength of the brand. Highlights include: World-class education: Get powerful insights at the dynamic General Sessions and the innovative Power Sessions, as well as through Learning Tracks tailored to various specialties and interests Global networking: Create lasting, valuable connections and referral pipelines with agents from countries around the globe. Cutting-edge tech insights: Discover, implement and master REMAX tools, including Marketing as a Service (MaaS), MAXRefer, MAXTech Lead Concierge, MAXEngage and more Fun: Enjoy spending time and celebrating with the best in the business – at dinners, receptions, get-togethers and a soon-to-be-announced, exclusive Fun Night concert Powerful keynote speakers include RE/MAX Holdings CEO Erik Carlson and #1 New York Times best-selling author of Atomic Habits James Clear. Also taking the stage are Vanessa Van Edwards, best-selling author and the lead investigator at Science of People, and Ryan Estis, the best-selling author, founding partner of ImpactEleven and globally recognized leadership expert. You’ll also hear from REMAX peers who’ll be sharing their best ideas, strategies and knowledge. It’s all about professional growth – and accelerating into the future. Optional pre-conference sessions on February 22 and mastermind meetups on February 23 and February 26 offer deeper learning and insights to round out the experience. Don’t wait! Register for REMAX R4 2026 and book your room at the MGM Grand Hotel & Casino today! Join thousands of top-performing REMAX affiliates for four days of inspiration and limitless possibilities as you chart the future of your business. R4 is where it all happens – and it all starts with YOU being there! ✅ Register now to lock in early-bird pricing before January 7, 2026 ✅ Receive the hotel block discount when you book your room by January 26, 2026 ✅ Follow the conversation on social with #REMAXR4 and #R4Vegas Learn more about R4 and register here. Written by REMAX News Recommended For YouEvents Closing Session Insights Cap a Great BOC Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below. .popular_posts_sec .post_with_image_and_title { max-width: 75rem; } .popular_posts_sec .post_with_image_and_title .section_heading { font-family: Montserrat;font-weight: 900;font-size: 1.125rem;line-height: 1.33;letter-spacing: 0.046875rem;color: var(–awb-color3);margin-top: 0rem;margin-bottom: 1rem; } .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 12.5rem;padding-right: 12.5rem; } .popular_posts_sec .post_with_image_and_title .post_list .post_item .category_title { font-family: Open Sans;font-weight: 600;font-size: 0.5rem;line-height: 0.75rem;letter-spacing: 0.15625rem;text-transform: uppercase;color: var(–awb-color6);margin-top: 0.625rem;margin-bottom: 0rem; } .popular_posts_sec .post_with_image_and_title .post_list .post_item .post_title { font-family: Montserrat;font-weight: 900;font-size: 0.8125rem;line-height: 1.38;letter-spacing: 0.04375rem;color: var(–awb-color3);margin-top: 0.125rem;margin-bottom: 0.813rem; } .popular_posts_sec .post_with_image_and_title .post_list { padding-left: 12.5rem;padding-right: 12.5rem; } .popular_posts_sec .post_with_image_and_title .post_list .hover_link { text-decoration: none !important; } /* tablet styling */ @media (max-width: 960px) { .popular_posts_sec .post_with_image_and_title .section_title { padding-left: 6.25rem; padding-right: 6.25rem; } .popular_posts_sec .post_with_image_and_title .post_list { padding-left: 6.25rem; padding-right: 6.25rem; }
Read More....REMAX Commercial in Canada: New Leader Has Big Plans
REMAX has for many years. Now, with the addition of an experienced, well-known industry leader to the REMAX Canada team, it’s aiming to ramp up its commercial profile, too. Damon Conrad, most recently the Vice President & General Manager of Royal LePage Commercial, joined REMAX Canada on November 10. As Vice President of REMAX Commercial in Canada, Conrad plans to grow the brand’s presence and market share across the country. Damon Conrad, VP of REMAX Commercial in CanadaAccording to REMAX Canada President Don Kottick, Conrad’s hiring is a big step in shaping the future of commercial real estate across the country. “Adding a leader like Damon is a game-changing moment for REMAX Canada and every REMAX commercial affiliate across the country,” Kottick says. “We see a tremendous opportunity to expand our commercial presence and capture a far greater share of the Canadian commercial market. Damon brings a ton of experience, insight, connections and strategic ideas to this new role. He’s here to help elevate the REMAX value proposition for current commercial affiliates – and to help attract even more commercial offices and specialists to the brand.” Conrad shares Kottick’s enthusiasm. “Don is phenomenal, and I really like what I’m seeing at REMAX,” Conrad says. “Updating the logos. Becoming more strategic. Launching new services. Embracing AI. There’s a lot of new energy, and I’m happy to be part of it. Let’s keep the snowball rolling; keep the momentum going.” Currently, there are more than 800 REMAX Commercial specialists in Canada. “There’s every reason to think REMAX can be a much larger player in Canadian commercial real estate,” says Conrad, a frequent speaker at industry events.” “We have lots to work with, including the brand’s global presence. That’s a unique and powerful competitive advantage, especially with so many international deals in the commercial space.” Conrad, who’s based in Toronto, began his real estate career in 2001 as a commercial agent at a Royal LePage brokerage. He left in 2007, a few years after the Royal LePage Commercial brand was acquired by Cushman-Wakefield. He spent the next decade closing hundreds of transactions – including the NAIOP “Office Lease of the Year” in 2015 – and leading commercial operations for three high-end companies based in Ontario. In 2021, Conrad returned to Royal LePage to expand the brand’s commercial presence across the country. His strong results – nearly tripling the number of commercial specialists – earned him a spot among Buzz Media’s Top 100 Most Influential Voices in Canadian Real Estate earlier this year. “We accomplished a lot in a relatively short time frame,” he says. As he, Kottick and the REMAX Commercial team – led by SVP Shawna Gilbert and Executive Director Kristie Kimnach – develop a Canadian strategy over the next few months, Conrad already knows one thought he’ll be championing: quality over quantity. “Especially in commercial real estate, it’s important to add the right people to the brand to ensure you’re not diluting your reputation,” Conrad says. “We absolutely want to expand the commercial brand, but we’ll be doing it around expertise and experience. As on the residential side, we want to continue building a brand known for quality professionals.” Part of the process will involve creating new resources, services and education tailored to Canadian commercial affiliates. Conrad is bringing plenty of new ideas to the table, and he’ll also look to adapt or evolve existing REMAX Commercial offerings. “I see a lot of synergy – a two-way street of sharing ideas and best practices,” he says. “By adding a little more structure to
Read More....Growing with Heart in the Heartland: REMAX At The Crossing Brings REMAX Centerstone ‘Into the Family’
“He has a servant’s heart.” It’s a short but powerful phrase that perfectly describes Mike Jones, Broker/Owner of REMAX At The Crossing. Known for his larger-than-life personality and boundless energy, Jones leads a thriving network of five offices and over 60 agents across Indianapolis, Lafayette, Richmond and surrounding areas. His latest move – a strategic partnership with REMAX Centerstone, formerly owned and operated by Lance Rhoades – became official in early November. The transition brings over 30 agents and two Centerstone offices – one in Avon and another in Plainfield – under Jones’ leadership. Family Values Jones has been a respected leader in local real estate for more than 18 years, with 12 of those under the REMAX banner. When he came into ownership of REMAX At The Crossing 11 years ago, he said his vision was clear. “REMAX is the premier brand in the real estate industry. A trusted, proven leader in delivering exceptional support to clients, agents and Broker/Owners alike,” Jones says. “The REMAX network is built on a foundation of professionalism, innovation and collaboration, guiding successful outcomes for valued clients throughout every stage of their real estate journey.” REMAX At The Crossing, or the “REMAX ATC Family,” as Jones refers to it, was built around that philosophy: To build a “family” of dedicated agents united by a strong local presence and connected to the unparalleled global network of REMAX. That founding vision continues to guide him. In recent years, Jones has expanded into nine counties, adding offices in Lapel, Lafayette and Richmond. The acquisition of REMAX Centerstone builds on the solid foundation he’s worked hard to establish. “While we are proud of what we’ve achieved together, our pursuit of excellence is ongoing,” Jones adds. “For us, the work of becoming better for our clients never ends. It’s the standard we live by. Growing our family of agents and offices is pivotal for the betterment of the services, relationships and support to our agents, their clients and the communities we call home.” Mike Jones, Broker/Owner, REMAX At The Crossing Lasting Legacy Jones is a mentor and motivator with a magnetic presence. People are naturally drawn to him, and he doesn’t take that lightly. Colleagues share Jones is “all about the people” and will always make himself available, saying he genuinely treats his agents and clients like family and is their biggest cheerleader while also being a rock-solid knowledge base. That people-first approach makes the partnership with Centerstone a natural fit. Rhoades, who will remain on as CFO, brings more than 23 years of experience to the table. After owning a successful independent brokerage, he acquired the REMAX Centerstone office in Avon in 2002 and opened a second location in 2009, building a similar foundation of service and community. “When I founded Centerstone Realty, my goal was simple. It was to build an agency that truly supported its agents,” says Rhoades. “Over the years, as we grew and evolved, we saw an opportunity to become a leading REMAX franchise on the west side of Indiana, with the long-term vision of becoming the dominant real estate company across central Indiana.” He continues: “This new partnership with REMAX At The Crossing is a natural extension of that vision. It’s a powerful alignment of two companies that share similar values, goals and a deep commitment to their agents. This is a true win-win for everyone involved, and I couldn’t be more excited about what’s ahead.” Jones has
Read More....Turnkey Living and Wellness Take Priority Over Sustainability for Today’s Luxury Buyers
In today’s evolving real estate landscape, luxury homebuyers are rewriting the rules. According to a recent poll of nearly 60 REMAX luxury real estate agents, affluent buyers are showing a clear preference for turnkey properties, wellness-focused amenities and cash purchases, driven by lifestyle priorities and economic fluctuation. From Pools to Casitas: Luxury Buyers Want It All Luxury buyers aren’t just looking for homes – they’re looking for move-in ready luxury properties with high-end features. Agents report that luxury clients expect listings to come equipped with their high-end wish-list amenities, especially those that support indoor-outdoor living and entertaining. According to the poll: 93% of agents say pools are the most requested water feature 74% cite outdoor kitchens as a top entertainment feature 43% highlight glass walls and retractable doors as key design elements that blend indoor and outdoor living 21Yvonne Summerfield of REMAX Kauai Living in Kalaheo, Hawaii, notes, “[Buyers] want to have their own private oasis and outdoor space.” She explains that many luxury listings are “adding outdoor space into the square footage, calling it ‘under-the-roof square footage.’” When it comes to outdoor amenities, buyers want them ready at move-in. For example, properties with already-completed pools are a must. Maria Holland of REMAX Homes & Estates in Nashville, Tennessee, shares, “Buyers don’t want to take the time to put in a pool themselves.” She’s seen sellers reduce their listing price because they don’t have a pool. The poll showed that Accessory Dwelling Units (ADUs) were the second most in-demand entertainment feature (38%), likely as a way to add more living space outside of the main home. Holland and Robert Little of REMAX Advantage in Henderson, Nevada, agree that demand depends on location, with ADUs being especially popular in high-tourism markets. In Nevada, they’re commonly known as “casitas,” while in Nashville, they’re called Detached Accessory Dwelling Units or “DADUs.” While rental income is a major draw, Holland notes, “In Nashville, a lot of people use them as music studios.” 20Wellness Takes Precedent Over Sustainability Buyers are increasingly focused on wellness features. While sustainability remains on the radar, wellness is taking precedence. Ricky Cantore of REMAX Advantage Realty in Ellicott City, Maryland, explains, “Sustainability features are at an all-time low in the market. While important, clients care more about amenities that look good and are well-built. Wellness on the other hand is huge.” According to the poll: 76% cite spa-like bathrooms as a wish-list feature 59% say home gyms are a top priority 47% report demand for sports courts like pickleball, basketball and tennis 41% note interest in saunas and steam rooms KH 2025 Brand Social Templates (2)Little echoes Cantore’s sentiment, pointing to his $2.6M listing with a leased solar panel system that was actually a deterrent for some luxury buyers. “It’s kind of a hindrance – buyers don’t care unless it’s paid off. They’re not focused on sustainability; they want luxury touches, like a spa-style primary bathroom.” Cash Dominates in Luxury Real Estate Luxury buyers remain largely unaffected by high mortgage interest rates. In fact, 52% of agents polled say their clients are purchasing homes primarily with cash. These buyers are financially savvy, often with careers in investing or finance, and choose to avoid borrowing due to the high opportunity cost. Cantore explains, “High-net-worth buyers don’t often need a mortgage, so they’re not affected as much by high rates.” He suggests luxury buyers are most likely to finance when
Read More....REMAX Affiliates Around the World Rally to Support Local Communities During Global REMAX Week
REMAX is known for many things, especially the strength of its global network and the trusted, professional agents who power it. A third hallmark of the brand was equally apparent in October – the generosity of REMAX affiliates. Along with the ongoing support to REMAX philanthropic partner Children’s Miracle Network Hospitals, a coordinated effort called Global REMAX Week has become a standout moment for affiliates to give back to their local communities. This year’s celebration was no exception. From October 5-11, REMAX affiliates from around the world promoted their efforts using the hashtag #GlobalREMAXWeek. The scope and creativity of events reflected the diversity of the REMAX network. “Global REMAX Week is a powerful extension of our mission,” said Shawna Gilbert, REMAX Senior Vice President of Global and Commercial. “At the heart of REMAX is a commitment to community – one homeowner, one neighborhood at a time. This event enables affiliates to give back to the places they live and work in ways that reach far beyond real estate.” In Côte d’Ivoire, one of the newest REMAX regions, agents focused on supporting the next generation by donating backpacks and school supplies to children preparing for the school year. “Participating in Global REMAX Week is a powerful reminder that being part of this remarkable global network extends far beyond real estate – it’s about transforming lives and strengthening communities,” said Constant Tanflotien, Region Owner of REMAX Côte d’Ivoire. “Supporting the children of Centre Omega International reflects our commitment to bringing hope and opportunity to the next generation, right here in Côte d’Ivoire.” In Mongolia, more than 60 agents and staff partnered with the National Center for Transfusion Medicine to host a blood drive, helping save an estimated 200 lives. “Through unity and compassion, the REMAX Mongolia network once again proved that we are more than real estate,” said Tsolmon Nyamsuren, Region Development Director for REMAX Mongolia. “We create real change, and each donation was a heartbeat shared, a life touched and a testament to the REMAX spirit of giving.” .custom_image_carousel_sec_outer .custom_image_carousel_sec_inner .card_slider_item .heading { font-family:Montserrat;font-weight:900;font-size:1.5625rem;line-height:1.875rem;letter-spacing:0.03em;color:var(–awb-custom_color_4); } .custom_image_carousel_sec_outer .custom_image_carousel_sec_inner .card_slider_item .content { font-family:Open Sans;font-weight:400;font-size:0.875rem;line-height:1.3125rem;letter-spacing:0.03em;color:var(–awb-custom_color_4); } REMAX Mongolia REMAX agents in Mongolia participated in a Blood Donation Day. REMAX Dominican Republic In the Dominican Republic, REMAX agents donated time and supplies to local animal shelters. REMAX Korea REMAX agents in Korea took part in a marathon that supports child development programs. REMAX Ecuador Agents with REMAX Ecuador donated pet supplies to local shelters. jQuery(document).ready(function() { var swiper = new Swiper(“#image_carousel_swiper_69091d0439e5b”, { slidesPerView: 1.2, spaceBetween: 17, navigation: { nextEl: “#ic-swiper-button-next-69091d0439e5b”, prevEl: “#ic-swiper-button-prev-69091d0439e5b”, }, scrollbar: { el: “#ic-swiper-scrollbar-69091d0439e5b”, hide: false, }, breakpoints: { 768: { slidesPerView: 2.2, spaceBetween: 25, }, 1960: { slidesPerView: 3.2, spaceBetween: 25, }, }, }); }) The scope and creativity of events was as diverse as the REMAX network itself. Here’s a sampling of how REMAX affiliates made an impact around the world: REMAX Advantage – Plovdiv, Bulgaria: Supported the revived For the City of Plovdiv 75th National Cross Relay – one of the oldest races on the Balkan Peninsula, as noted by the Guinness Book of
Read More....
